Preparing for the polar plunge: book promotion

While I still don’t have a firm release date for my debut mystery novel, A DEAD MAN’S EYES, things are happening behind the scenes at Black Opal Books that indicate it will be on bookshelves by late spring. And that means it’s time for me to get to work.

I need to start seriously promoting my novel.

I feel a bit like I did as a kid, preparing to dive into the tea-colored waters of an Adirondack lake for the first time after a long winter. Adirondack lakes never really warm up, so a late-spring swim can feel like a polar plunge. That first moment of contact is a shock to the system and the anticipation of it can be enough to make a weaker soul run for the heated pool inside the Best Western.

But the rewards … oh, the rewards.

Those who brave the first plunge find the gates open to a whole summer of freedom — swimming across Ampersand Bay, leaping off cliffs at The Gulch, skipping-dipping under the post-midnight stars in Lake Flower (Who? Me?). The body quickly adjusts to the temperature and the initial shock gives way to exhilaration. Winter is gone and summer, full of new possibilities, arrives.

This is my spring. Winter — a time of first drafts, first query letters, first rejections and first acceptances — was lovely and full of its own adventures, but it lasted almost 20 years and I am ready for this new season. I am excited, thrilled even, but I have to steel myself for that first plunge, for the initial shock of promotions.

It’s a huge and intimidating shift from the private life of a writer to the more public life of an author/business person. I know I can write books, but can I sell them? The thought of promoting and marketing my books is enough to make me run to the nearest public relations firm. But I know that it will be worth it, that I just need to take that first plunge and let my mind adjust to the temperature of it all.

I still have some time, so I am preparing with a book that came highly recommended, Before and After the Book Deal by Courtney Maum. I have only just begun reading, but I’m finding it inspiring so far. I would love to hear from other writers. How was your transition? How did you prepare for your debut novel? Feel free to link to any blog posts or books in the comments.

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